Citizen Journalist

At the World Economic Forum in Davos, Switzerland, earlier this year, Coca-Cola CEO James Quincey admitted that the forceful backlash to environmentally and socially responsible business practices by U.S. conservatives have made so-called ESG (environmental, social, and governance) principles “toxic” in America. But he explained that the soda giant would not be abandoning them—oh no. “I’m just going to stop saying ‘ESG.’”

Such stubbornness in the face of mounting pushback, not only from Coke but also woke Wall Street banks, woke theme parks, and woke sports leagues, is proof to the nascent anti-ESG movement, which has sprung up on the political right, that there is a mind virus that, to quote one leading critic, the former fast-food CEO Andy Puzder, is “more insidious than communism or the Nazis.”